We have provided a link to the Outthink Index illustrating BDO’s brand strengths and weaknesses compared to relevant competitors. Key information includes:

• BDO and competitors have hugely varied performance across the Index.
• There is no apparent consensus as to areas of key strength although it’s a sector where values & proposition score more consistently than others.
• Social is a generally under developed area for accounting and finance and this is also reflected with inconsistent scoring around content.
• As an indicator, the Index highlights there is a huge opportunity for BDO to own this space and develop an authentic and compelling employer brand presence amongst these competitors.